The concept these days for luxury real estate marketing and real estate marketing in general is: focus your marketing on the internet. However, luxury real estate marketing professional should think about other venues of marketing. Your target market is not on the internet 24/7, and they do participate in all kinds of activities besides surfing online. How about sponsoring a luxury event, in your marketplace? Here are two examples of event marketing. One is famous luxury brand that is thinking strategically in a time when retailers and luxury brands are restricting their budgets. The other is a market leading luxury real estate professional who followed a hunch with event marketing that reaped rewards very well, indeed.
The luxurious Brand
Hermes is one of the finest luxury brands known for their uncompromising craftsmanship. They started as a saddle shop in Paris, europe , in 1837. Because of the exquisite work and their noble clientele, they became known as the "saddle makers of kings. inches Now they have expanded into fashion, lifestyle and home products.
Recently they announced their get back to their equestrian starts by sponsoring an equestrian event and competition Claremont real estate agent. This is a resurrection of the first jumping event that was originally held in the Grand Palais in 1901. The case received the fashionable throngs of people of Paris, Europe , and its environs. By 1957, interest waned and the event was ceased. Now, by sponsoring Saut Hermès (saut means jump) they are strategically placing themselves in plain view of their target market. No doubt, they will issue a small headscarf edition that will honor the case. This will assist you to reacquaint existing customers with Hermes' equestrian roots and reaffirm their loyalty to the Hermès brand. Additionally, Hermès has become involved with a horse race held every summer in Deauville, as well as with an international dressage competition Equita'Lyon, held in Lyon, This particular language.
The luxurious Real estate agent
One of our clients listed a home owned by a car collector. Based on the design of the home, the ideal buyer would also a collector. As a strategic move, she rented a billboard that showcased the home at the prestigious Concours D'Elegance car event in Pebble Beach, California, where her target market would be a captive audience. She not only sold the home to an attendee of the event but she also attracted several leads for other sales.
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