Sunday, September 4, 2022

Google Alerts and Book Marketing

 


Google Alerts is a simple and free tool which can be found to anyone for tracking topics on the internet. For authors, it is a great advantage because you can have it provide you with results each time a new mention appears on the internet of your name, book title, or topics relevant to your book that you can monetize upon for promoting your book. This information can be delivered to you via email in a timely matter-as it happens, daily, or daily : so you are aware of the latest interactions and topics that may interest you.


You can sign up for Google Alerts. Simply go to BUY GOOGLE REVIEWS Alerts and fill out the straightforward form, which will ask you for the "Search Query, inches meaning the word you want to track. Here I would enter your complete name. Next it will ask for the result Type, Everything is just about the most suitable choice here, but if you have reason to be specific, you can choose to receive only results in a specific category: News, Blogs, Videos, Discussions, or Books. Then you choose how often you want the results and how many results you want to receive, which is either All Results or Only the best Results. If you are unsure what to put for any of these categories, to the at the screen as you select them, Google automatically shows you the current results you would get based on that selection so you can determine whether All Results might be more than you want or precisely what you want.


As you choose the categories, consider how likely your results will be to fit what you really want to know. For example, if your search query is George Arizona because you wrote a biography of Arizona and you only want to find out when your book is mentioned online, it's advisable your Result type category to be only Books. However, if you want to see every mention of George Arizona to see whether there's a discussion on a blog, or a conference about him being held that you can participate in, you might want to select Everything. As for your actual Search Query term, if you use more than one word, Google can have results where both or all words appear, although they may not be consecutive. For example, if your name is Natasha Smith, you will get results that list everyone who ran in a workshop because in that workshop were Mark Smith and Natasha Johnson. To resolve this concern by constraining brings about be solely about you (or anyone else named Natasha Smith), you will want to put quotation marks around your name in the Search query field.


The results you get back will tell you how well your online efforts are doing well. For example, if you have a blog and you blog on Thursday about your book and you get a Google Alert on Tuesday showing your website as one of the results, you know your website is getting out there to the search engines. More importantly, you will find out who else is talking about your book. For example, another tumblr, to whom you have no connection and who simply is a book lover, might write a review of your book on her blog, or you might find that someone who blogs on your topic mentions your book on his blog, or perhaps there's a newspaper that posters a review of your book, and because the newspaper also has a website where it posters its content, Google Alerts tells you about that book review. You then will know how well word is getting out there about you and your book.


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